Wing Stop is opening its first restaurant in the Auburn-Opelika area on Monday.
The new store will be at 231 North Dean Road in Auburn, directly across from Kroger, and a future store is in the works for Opelika.
The restaurant will be mostly take-out. Carteina Riddick, chief operating officer of Peachtree Restaurant Group, the chain that owns the new Wing Stop, said she had high hopes for the business.
“To open a business and enter a new realm, a new community, you have to have a big heart,” Riddick said. “Food is good, but again, service is more. You need to delight your customers and keep them coming back. We don’t just want one-time customers, we want repeat customers. I want all my customers to be regulars.
Wing lovers can expect a variety of flavors from sweet and atomic to spicy Korean, mango habanero and more.
“We put a lot of work into it,” Riddick said.
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The wings are served with a homemade ranch and blue cheese dressing, and sides include hand-cut fries and Cajun corn. Desserts and over 200 drinks are also available. Beer will be added to the menu once the city approves the company’s liquor license.
Riddick said she’s been working hard the past few days to make friends and prepare the Auburn community for the new Wing Stop. She recently fueled the fire department on East Magnolia Avenue, the Wells Fargo bank branch on North Gay Street and all the businesses surrounding her place, she said.
“It went really well,” she said. “I went that morning, asked the firefighters how many people were on duty and said I would like to feed them. They were very excited.
Riddick returned at 11:30 a.m. with enough food to feed 20 people, she said, and she did the same for the bank and her business neighbors.
She said she even fed a veteran who walked into the store and asked if it was open.
The Auburn location is just the latest in a series of new Wing Stops Peachtree Restaurant Group is opening in the Southeast. It recently opened stores in Chattanooga Tenn., Atlanta and Savannah Ga. It also has two stores in Columbus, Ga., and plans to open another in Opelika in the near future. The company is also planning 24 additional locations. According to Riddick, he also owns over 80 Wendy’s locations.
The Auburn Wing Stop opens at 11 a.m. on Monday and will be open from 11 a.m. to midnight, seven days a week.
“We’ve heard good things about Auburn,” Riddick said. “We were able to get this location near the college, and we’re very excited, so hopefully we’ll win a lot of business.”