New York, March 01, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the publication of the report “Global Baby Powder Market By Product, By Distribution Channel, By Regional Outlook, Industry Analysis Report and Forecast, 2021 – 2027” – https:/ /www.reportlinker.com/p06240969/?utm_source=GNW
Baby powder can consist of talc or cornstarch and ingredients such as fragrance. It can also be used as a cleansing agent, dry shampoo and deodorant. Baby powders are usually made up of silicon, oxygen and magnesium. These powders are used to keep baby’s skin dry and prevent rashes caused by skin irritations, allergies, chafing and heavy diapers.
The new companies in the industry are focusing on designing the product according to the needs of the consumer in order to increase their revenue share and gain a competitive advantage over other established players. Moreover, they offer high quality products at reasonable prices to develop a better consumer base. Moreover, baby care products prescribed by health experts are more preferred by consumers and hence enjoy high sales.
Apart from being a baby care product, baby powder is also used in cosmetics. It is used in blushes, foundations and eye shadows to make makeup opaque thanks to its moisturizing properties. Also, many women use baby powder on their genitals to reduce feminine odor. Adult men, as well as women, can also use baby powder on their bodies to soothe rashes on the body.
COVID-19 Impact Analysis
The widespread COVID-19 pandemic has affected almost every industry in the world. The lockdown and various other commodity import and export restrictions imposed to control the spread have led to disruption of supply chains and production. The pandemic has also reduced the demand for various products. Factors such as financial insecurity and unemployment have also reduced purchasing ability, leading to lower incomes and even closure of operations for many business organizations.
However, the baby powders market is among the least impacted industries in the market owing to the COVID-19 pandemic as it falls under the category of essential products. But disruption in supply chains, decline in production due to unavailability of resources, and panic buying due to the pandemic have hampered the growth of the baby powder market.
Market Growth Factors:
Increase in demand for organic products
Parents are concerned about the health of babies, leading to a shift in their preference towards using organic products without chemicals. Many powders contain talc which can enter a baby’s body when inhaling oxygen and can cause serious illnesses such as cancer in and around the lungs. While organic baby powders are talc free and contain natural ingredients like arrowroot starch, oatmeal, baking soda and cornstarch powder which have no side effects on baby’s soft skin.
Growing concern over baby care
Since the spread of COVID-19, parents are more concerned about the health of babies, which would increase the demand for baby care products like baby powder. Parents are now well aware that the care of the baby’s skin is just as important as its diet. Infant skin is more delicate and therefore needs more nourishment.
Market restraining factors:
Negative perception that baby powder can cause ovarian cancer
Over the past few years, more than 6,600 customers have filed lawsuits against Johnson & Johnson baby powder. They claim that using baby powder can lead to ovarian cancer. Additionally, these people alleged that their cancer was caused by using baby powder on their genitals. Additionally, various studies are being conducted to establish a link between the use of baby powder for personal hygiene and ovarian cancer.
Based on the product outlook, the baby powder market is segmented into talc-based and talc-free products. The talc-based baby powder segment has acquired a major share of the market revenue in 2020. Talc helps in reducing friction and preventing rashes, absorbs oil from the skin and also relieves itching. All these benefits of talc can attract customers to buy talc baby powders. Moreover, the pleasant fragrance of talc-based baby powders increases its demand among consumers.
Distribution Channel Insights
Based on distribution channel, the baby powder market is divided into online and offline. In 2020, the offline segment dominated the baby powders market by acquiring the maximum revenue share of the market. The offline segment includes supermarkets/hypermarkets, medical stores, cosmetics stores and other similar outlets. The baby powder is kept attractively on the shelves of these stores and its easy ability entices the consumers to purchase these products from these stores.
By region, tagged baby powder is analyzed in North America, Europe, Asia-Pacific and LAMEA. In 2020, the Asia-Pacific region has emerged as the dominant region by providing the maximum revenue share of the overall market. This is due to the growing awareness of personal hygiene as well as the demand for baby care products. Also, stable birth rate and increasing middle class population is expected to increase the demand for baby powder in the market.
The market research report covers the analysis of major market players. Key companies profiled in the report include Beiersdorf AG, The Clorox Company, Prestige Consumer Healthcare, Inc., Church & Dwight Co., Inc., Johnson & Johnson, Pigeon Corporation (Lansinoh Laboratories), Nestle SA (Gerber Products Company), The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Naterra International, Inc. and Artsana Group (Chicco).
Scope of the study
Market Segments Covered in the Report:
• Without talc and
By distribution channel
• Offline and
• In line
• North America
o United States
o Rest of North America
o United Kingdom
o Rest of Europe
• Asia Pacific
o South Korea
o Rest of Asia-Pacific
o Saudi Arabia
o South Africa
o Rest of the LAMEA
• Beiersdorf AG
• The Clorox Company
• Prestige Consumer Healthcare, Inc.
• Church & Dwight Co., Inc.
• Johnson & Johnson
• Pigeon Corporation (Lansinoh Laboratories)
• Nestlé SA (Gerber products company)
• The pharmaceutical company Himalaya (Himalaya Global Holdings Ltd.)
• Naterra International, Inc.
• Artsana Group (Chicco)
• Comprehensive coverage
• The largest number of tables and figures on the market
• Subscription-based model available
• Best price guaranteed
• Provided after-sales research support with 10% free customization
Read the full report: https://www.reportlinker.com/p06240969/?utm_source=GNW
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