MUSKEGON, MI – NOVA Super.Natural.Bakery has been attracting gluten-free and soy-free sweet treat lovers from Muskegon and surrounding areas since opening in 2018.
Owner Addy Kinziger started the business by advertising her baked goods on Facebook and making direct sales to local markets and kitchens before taking over an empty cabin at Western Market in May 2022.
Kinziger said she enjoyed staying inside Chalet O at Western Market, 307 W Western Ave., which is one of 17 chalets.
“It was fun,” she said. “I have a lot of regular customers, and anyone who can’t eat gluten has been very grateful that I was there. So far it’s been a good experience.”
Before pursuing a career as a pastry chef, Kinziger said she worked as a dietitian for 10 years.
“The combination of these two things helped me start a business,” she said. “I feel like I can understand and I have the knowledge to answer questions honestly.”
Until recently, Kinziger had split her time between running her business and working as a cooking teacher since 2016. Currently, she said she’s looking to focus on her work at the bakery as much as possible.
“It’s just me, so it’s a bit difficult,” she said. “I’m not working at the moment except for the chalet, but it’s as if there were always things that took me. I have so many different hats, I have to do so many different things. I’m just doing my best to dedicate time to throwing stuff.
Kinziger said she hopes as the holidays approach she can master it and create a more limited holiday menu. She said she was always trying to get into a groove.
“Some companies have been around for many seasons, and they’re always so open and willing to share,” Kinziger said. “So I’m going to try to make it fun, and hopefully people stop and pick up some locally made treats.”
Although the bakery is continually changing selections, some of the classic treats on the menu keep customers coming back to Chalet O every Saturday.
Tasty menu selections, like the classic chocolate chip cookie for $4 or the bag of butterscotch for $5.00 are a recurring order at NOVA, and new items like the “Faux-Cacia” bread made from of Italian flour for $3 are among some of the best sellers.
Other gluten-free items available but not explicitly listed on the menu include seasonal items like Pumpkin Scones, Lemon Blueberry Scones, Organic Honey Caramel Corn, Apple Buttermilk Muffins , etc.
Kinziger touts the bakery as a place to get quality gluten- and soy-free products that are better than processed chocolates like Trix and Reese’s Peanut Butter Cups.
“I want to offer quality products,” she said. “I don’t have time to release a crap product. In my brain, all I think about is quality, making sure it tastes good no matter who buys it or who it’s for. I try to take this to heart.
NOVA Super.Natural.Bakery’s current hours of operation are every Saturday through December 17, 9 a.m. to 3 p.m. To see the menu, visit their website Where Facebook page. Contact the bakery at (614) 216-2546.