FAIRFIELD, CA. — On July 18, Primal Pet Foods launched a new line of treats for dogs and cats, featuring 15 new recipes. The new treats are formulated with simple ingredients and are available in dried, freeze-dried and dehydrated formats.
According to Matt Koss, chief product officer of Primal Pet Group, owner of Primal Pet Foods, the company saw an opportunity to create a new line of treats that offers a wide variety of formats to satisfy every pet.
“We’ve always focused on making high-quality treats with pure, simple ingredients — and that foundation is at the heart of this launch,” Koss said. “We have innovated our range by using different production technologies to make treats in a range of shapes, textures and sizes.”
The new treats are free of corn, wheat, soy, legumes, lentils, grains and gluten and are formulated with ethically sourced protein. According to Primal Pet Foods, protein is high without added antibiotics, steroids or hormones.
Primal Pet Foods’ new treats are available in four lines: FriendChips Matter! ; freeze-dried crunchy candies; Liver, Laughter, Love; and Let’s All Get A Lung!.
The importance of FriendChips! the dried treats offer two recipes for dogs, available in chicken and beef formulas. The jerky treats also come in a variation for dogs and cats called Give Pieces A Chance!, which comes in two dog recipes and one cat recipe. According to Primal Pet Foods, jerky treats were specifically designed to be used as training treats.
Crunchy freeze-dried treats for dogs and cats contain dietary inclusions like banana, pumpkin and peanut butter and are formulated with goat’s milk and probiotics to help support immune health. The freeze-dried treats are available in four recipes for dogs – Pumpkin For My Pumpkin, Peelin’ Fantastic, You Maple My Day and You’re My Butter Half – and one recipe for cats – The GOAT
Liver, Laugh, Love freeze-dried treats for dogs and cats are formulated with real animal liver and probiotics. The treats are available in two recipes for dogs – Chicken Liver and Pork Liver – and one recipe for cats – Pork Liver.
The Let’s All Get A Lung! The range of treats is formulated with real beef and lamb lung. The dried cube treats are available in two recipes – Beef Lung and Lamb Lung – for dogs.
“We believe treats should be fun,” Koss added. “From the whimsical recipe flavors and names of our new products to the many occasions we use them to train or reward our pets, I hope this new line of treats will delight our parents and their dogs and cats. ”
Primal Pet Foods’ new treats are all packaged in recyclable materials as part of its commitment to the environment. The company’s packaging also includes recycling information for pet parents in partnership with How2Recycle.
Learn more about novel pet foods and treats.