TikTok ‘Ghost Kitchens’ With Viral Foods To Open In March

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Who can say “no” to KitKat cheesecake? Apparently not too crowded, based on the millions of views and several hundred thousand loves received by November’s TikTok creation.

@fitwaffle

Have you tried out KitKats? #kitkat #cheesecake #chocolate #tiktokfood #foodtok

♬ Iko Iko (My Bestie) (feat. Small Jam) – Justin Wellington

From tasty treats like whipped coffee to cooking tips like juicy burgers, crispy bacon twists, and pasta chips and dips, TikTok users regularly whip up viral creations that users can replicate. Inspired by these homemade dishes, Virtual Dining Concepts decided to take the idea a step further. On December 17, TikTok announced that it would team up with the streaming platform with Virtual Dining Concepts to launch a delivery-based restaurant chain from March 2022. Dubbed TikTok kitchens, the collaborative company plans to bring these buzz-worthy innovations to hundreds of restaurants in the real world.

With over a billion users, TikTok offers a vast space for culinary creators. From original recipes to food tips, Virtual Chefs are among the most popular TikTok video makers, generating hundreds of millions of views. The menu will celebrate the creators while offering restaurants across the country the opportunity to register and become a market partner.

Virtual restoration concepts

According to Business Insider, Virtual Dining Concepts will launch around 300 “ghost kitchens” that will prepare meals through the kitchens of national restaurant chains like Buca di Beppo and Bertucci’s. Rising from the ether during the pandemic, “ghost kitchens” provide delivery and drive-thru controls without physical storefronts. The idea here is to deliver tasty TikTok treats to sidewalks and doorways without the need for dining rooms.

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This helps Virtual Dining Concepts co-founder Robert Earl, who is the current president of Earl Enterprises, which specializes in marketing and operations for an extensive collection of brick and mortar restaurant chains, including Buca and Bertucci’s, in addition to at least eight other ubiquitous restaurants. .

This will include trendy dishes with over a million views like Feta Cheese Pasta from Grilled Cheese Social and Pure Wow Recipe’s Sliced ​​Corn on the Cob cooked in delicious “baby back ribs.” With #foodtok garnering over 12.1 billion views, there certainly seems to be plenty of room for TikTok kitchens to thrive.

@grilledcheesesocial

Viral baked feta pasta recipe! Inspired by #uunifeta via @liemessa & @tiiupiret #learnontiktok #foodtiktok #foodie

♬ She shares the story (for Vlog) – 山口 夕 依

These “ghost kitchens” from the social media platform won’t be limited to Earl Enterprises, either. Restaurants across the country can apply today to become TikTok Partners through a Virtual Dining Concept app.

Virtual Dining Concepts told Bloomberg it aims to open 1,000 locations by the end of 2022.

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